The awaited premier took place at the world jewelry arena BASELWORLD 2009. Chopard and already renowned Guli brand presented to the exacting public their exclusive jewelry collection which is the result of cooperation of two creative persons: Caroline Gruosi-Sheufele and Gulnara Karimova.

Jewelry items are produced by Chopard on the basis of design works of the Guli brand (the author of the brand is Gulnara Karimova). The idea of this timely proved successful tandem was announced several months ago by the co-president of Chopard Caroline Gruosi-Scheufele, who noted in one of her interviews:
- The idea of a joint project grew out of our friendship with Gulnara. I am very glad that it has been actualized. Now the limited series production Chopard, designed by Gulnara will be available in our company's boutiques around the world. (Swiss based newspaper Nasha gazeta).

The funds raised from sales of the collection will be used for charitable purposes - namely, support of talented children in Uzbekistan, the participants of the Fund Forums Festival «Yangi Avlod» ( «New Generation»), patronized by Gulnara Karimova. Within the last six years the Festival involved over 50 thousand gifted children aged from 6 to 14 across the country, becoming an essential model of identifying talents and further developing of their talents. All children irrespective of their training and social status have the opportunity to participate in this project.